I think stories about what induces people to buy things are fascinating. Here's one from a recent Parade magazine, so of course there are absolutely no citations and it could be totally made up.
British researchers spent two weeks playing either French accordian music or German oom-pah music in the wine section of a supermarket. On French music days, 77% of shoppers bought French wines, and on German music days, almost all shoppers bought German wines.
Forty-four customers filled out a survey about their wine selections, and only one mentioned the background music as a reason for picking their particular kind of wine.
More tomorrow!
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