Another fun subliminal advertising story
Yesterday: Wine. Today: Beer!
Why is Corona served with lime?
No, it has NOTHING to do with any ways people in Mexico do or do not drink beer.
According to Parade magazine, which offers no names or citations and therefore could be totally making this up or passing on a story that would make a great urban legend, in 1981 a bartender somewhere in the US stuck a lime in the neck of a Corona bottle and bet his buddy that he could start a trend.
If this is true, hope Corona found a way to reward that guy! The "lime-in-the-Corona" craze caused Corona to overtake Heineken as the best-selling imported beer in the US.
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